Guazi Enterprise Consulting Service Co., Ltd. was founded in September 2015, with its headquarters in Beijing. It is a leading online trading platform for
used cars in China, and is committed to revolutionizing the traditional used car industry through Internet technology. The platform pioneered the "direct sales model", enabling individual car owners to directly connect with buyers. It has introduced 259 professional inspection items, big data pricing, and a complete after-sales logistics service, promoting the transparent development of the industry.
Since its establishment, Guazi has continuously optimized the trading experience, promoted the standardization and digitalization of the Chinese used car market, and led the industry transformation. In November 2015, Guazi won the title of "The Best C2C Used Car E-commerce Platform in China in 2015"; in December, it was awarded the 21st Century China Best Business Model Award. In April 2016, it won the "Top Ten Most Valuable Innovative Products of the Internet Era in 2016" award; in January 2024, it won the Ingenious Service Award.